Blog
Practical notes from the Palette Partners team — no filler, no generic listicles.
Reading Retail Marketplace Analytics Correctly
Why reading marketplace analytics for a beauty brand deserves more attention than it usually gets.
Read article →Building an Email Flow for Repeat Beauty Buyers
Why email flows for repeat beauty buyers is worth fixing before spending more on anything else.
Read article →Packaging-Led Branding: Keeping Creative Consistent
The mistakes we see most often around keeping packaging-led branding consistent across creative, and how to avoid them.
Read article →Influencer Seeding Without a Celebrity Budget
A field-tested look at influencer seeding on a limited budget, based on what's actually worked for clients.
Read article →